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How farmers, ranchers, land owners and managers could use EOV


July 24, 2020


Working with complex systems like land, requires a different approach to management, control and planning. And monitoring.

The Ecological Outcome Verification (EOV) program is called the “scorecard for the land.” Developed by the Savory Institute with many global partners, it is a data-backed program that quantifies the health of the land. Lagging and leading indicators are monitored. We jumped in early to be part of the development of EOV because we believe it empowers farmers and ranchers with hard data showing the outcomes of their management.

As the regenerative movement continues to expand, the opportunities presented to those who have data-backed evidence of their regenerative outcomes, also expand.

Join EOV Master Verifiers Andrea Malmberg and Spencer Smith to imagine, discuss and analyze the opportunities available to those using the EOV monitoring protocol. To learn more about EOV, please read and watch here. This will be an in-depth conversation about EOV. Familiarity with the basic concepts of EOV (gained from the links above) is recommended for participants.


Andrea Malmberg has lived her life on the land with livestock and real food in the western United States. She holds a Bachelor of Science in Agriculture and a Master of Science in Natural Resource Sciences from Washington State University. After completing her studies in Zimbabwe and Argentina in 2004, Andrea became an accredited professional in Holistic Management. Seeing the need to bring the tools of human flourishing to rural communities, Andrea received a Masters in Applied Positive Psychology from the University of Pennsylvania. As a result, she has created a platform that people throughout the world are using to manage and monitor their well-being - LifeEnergy.Guide.

Over the last twenty-five years, in many different capacities, Andrea has facilitated the exploration of ecological, financial, sociological, and emotional factors, empowering the potential of people to make sound holistic decisions. With her husband Tony, she has run several regenerative land-based enterprises always with the purpose of honing her skills to enhance the well-being of people, animals, and‚ now and into the future. She delights in ranching, homesteading, conviviality, vibrant philosophical discussions, studying human behavior, and finds purpose in being civically active, participating in the creation of healthy communities, and restoring land.

Eco Farming Daily

Spencer Smith

Owner and Operator, Jefferson Center for Holistic Management

Spencer is an accredited Savory Field Professional who travels throughout Northern California and Nevada (and as needed to other regions) conducting Holistic Management workshops, courses, events and consultations. With a bachelor’s degree in agribusiness from CSU,Chico and experience managing cow-calf and yearling herds in Northern California and Nevada, Spencer brings years of ranch management experience to the business. He manages Springs Ranch in Fort Bidwell, California. Formerly he managed the cattle on the DS Ranch in Sierra Valley, Calif. as well as about 600,000 acres of grazing allotment north of Reno, Nevada.


Carbon Markets and Ecosystem Services


June 17, 2020


It is easy to understand how farmers and ranchers get paid for products coming off of land. It’s happened since agriculture began. A product is produced from the land and sold for money or traded for goods. Got it. But what does it look like when farmers and ranchers are paid for products coming into the land, instead of off of it? Especially when it is something that you can’t really see, touch, hold, or eat like most agriculture products. 

What are these products “coming into the land”? They are molecules coming in (or being sequestered) such as carbon. What is the economic model of the carbon market? Is it only for farmers in the Midwestern United States, or is there an opportunity for ranchers managing pastures and rangelands? How do farmers and ranchers access these markets? What are the risks and benefits? What is required of the producer to participate? What work does it take? How would participating in the carbon market change the farmer or rancher’s operation?

During this one hour webinar, we will dig into these questions and more with three people deeply involved in the marketplace of carbon and ecosystem services (being paid for improving the ecosystem health). 

Read more about Paul, Phyllis and Meri below. Depending on demand, the panelists and hosts (Spencer and Abbey Smith) are willing to follow the webinar with deeper virtual workshops focused on specific aspects of the carbon and ecosystem services market.

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Phyllis Van Amburgh

I began my working years working with developmentally delayed pre-school kids as an OTR, then started the first of three farms and began raising our family.  Most recently, I provide the education, mentoring, and support for the 150+ farms supplying milk to Maple Hill Creamery while continuing to dairy farm with my husband Paul and our five kids, aged 10-19, in central New York State.

Our farm was the first to join the founders of Maple Hill Creamery in 2010, and was followed by many other producers under our guidance.  As Maple Hill Creamery grew we met with investors and markets to detail the attributes of our production model.  Our overall involvement with Maple Hill Creamery through the years has helped lead to the success and creation of this national brand.

What began as farm gatherings to develop 100% grass-fed milk production at a commercial scale has evolved into support and training for dairy farmers transitioning to Certified Organic, 100% Grass-fed Certified production from both grain-fed organic and conventional production.

I have published articles for my Madre Method, which outlines practices for calves raised one-to-one on their dam in a commercial dairy setting, and series’ of articles in trade magazines for successful transition to, and production of, dairy with a forage-only ration.

From 2014-16 I joined the Savory Institute as a Savory Hub, delving deep into Holistic Management.  This brought me travel and learning across the globe from the African bush to Europe and across the USA. I continue to maintain affiliation with SI as an Accredited Professional.

My work as a producer, as a teacher, as a student of experts and mentors within regenerative production, and as part of an emerging national dairy brand, has provided me with tremendous insight into all aspects of regenerative production and working toward a change in agriculture.

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Meri Mullins

Growing up in rural Michigan my father instilled in me a deep appreciation for nature and science with frequent nature walks and trips to Lake Michigan. Throughout my life this inspired my pursuit in engineering and environmental work to regenerate and protect these places for future generations to thrive within and experience. Continuing to seek ways to connect with place and planet led me to agriculture where we are deeply bound to the earth through food and soil. I believe that in order to have a healthy thriving food system and ecosystem we must come together to share the risk our farmers and ranchers take in producing our food, fuel and fiber. As the Program Director for Regen Future Capital's Soil Regeneration Funding Program, I work within our agrarian communities to encourage collaboration and foster meaningful change in agricultural policies, practices and economies. We are developing a robust program to de-risk farmers in the adoption of soil health practices with access to capital, training and carbon markets.

Paul Zorner 1

Dr. Paul Zorner is Chief Agronomist and CEO Emeritus of Locus Agricultural Solutions® (Locus AG). Locus AG is an agricultural technology B Corporation® (B Corp™) with innovative microbial “probiotic” solutions that improve soil health to increase crop productivity, accelerate crops’ ability to sequester atmospheric carbon in soils and reduce greenhouse gas emissions.

Paul has held R&D, operating and leadership positions with large agribusinesses and venture-backed startups including BASF, Dow Chemical, Mycogen Corp (acquired by Corteva) and Diversa Corp. He has dedicated his career to supporting global food supply, improving the nutritional content of food, and advocating for agricultural systems that support the economic and environmental health of rural communities.


Abbey Smith serves as the Savory Global Network Coordinator. She is also owner and operator of the Jefferson Center for Holistic Management with her husband, Spencer. The Jefferson Center is an organic cattle ranch and Savory Network Hub in Fort Bidwell, California.

She spent two months in South Africa living with families on holistically managed cattle farms after graduating magna cum laude from Cal Poly, San Luis Obispo with a degree in animal science and a focus in communications and ethnic studies. She attended graduate school at the University of Nevada, Reno where she received a master’s degree in interactive journalism. At UNR, she wrote a business plan for an online business to connect consumers and producers of local food. Through the competition, Abbey met her former employer of nine years and was recruited into the online/digital business world. During the last nine years she rose to a position of leadership within the company, Swift Communications, and was involved in many new ventures. She loves to work in in fast-paced, team environments working on projects in emerging markets. Before graduate school, she served as the director of a non-profit organization for natural resource conservation called The River Center in Modoc County, California. This position taught her how to manage a budget and bring groups of people together, often times with conflicting viewpoints, in order to find common ground.

She grew up on a commercial cattle ranch in Indian Valley, in Plumas County, California. Her loving, large, loud family has lived in the valley for seven generations. Family is a source of joy to her. Her goal in life is to build a beautiful world for her daughter, Maezy, which is why she and Spencer are working to advance Holistic Management.

Living in the rural community of Surprise Valley, California and being involved in a global organization is a dream come true. Abbey serves on the Surprise Valley Education Foundation board and is involved in local food groups. She enjoys doing yoga, throwing kettlebells around, gardening, riding horses and hiking with her daughter. Her happiest moments are on the ranch with her family. She loves running and runs alone, except when in Africa.

Beneficial Threats to Farmers and Ranchers


April 24, 2020


Spencer and I grew up in an era of polarization in Western US agriculture. The 1990s were a time of trying to get cattle off public land, fights over new environmental regulations and a growing sense of scarcity: losing water rights, losing land, losing a way of life. It was so dire that organizations like the Quivira Coalition were formed to meet the pressing need to bring people together in a new way. I believe we’ve come a long way since then, thanks to a lot of hard work by dedicated people, but still, those of us who experienced those times may have lingering perceptions of what, and who is “on my side,” and what/who is “a threat.”

Tony Malmberg is a long-time Holistic Manager and someone who has transformed landscapes through his work. We learn so much from Tony, not only about good management practices on the land, but also how to overcome limiting beliefs.

In this webinar, Tony shares his work and stories of identifying “beneficial threats” to farmers and ranchers in the Western United States. He takes some  commonly accepted ideas and turns them on their heads, creating a new path forward for the land and communities. It is eye-opening, and reveals potential that wasn’t previously visible.



Tony Malmberg is a third-generation rancher. As the recipient of many honors from agricultural organizations, environmental and wildlife interests, including the National Environmental Stewardship Award from the National Cattlemen's Association. Tony demonstrates profitable ecological land use that adds value to his community. Tony has worked for The Freshwater Trust for 10  years to support ranchers in providing salmon habitat. 

As founder and president of Ranchers Management Company, Tony managed ranch properties and consulted for individual ranches in the western United States for nearly twenty years. Tony owned and operated Twin Creek Ranch, south of Lander, Wyoming, for 31 years. The ranch served as a laboratory for master’s thesis and other academic studies concerning the interaction of properly managed grazing and sage grouse habitat, wildlife friendly fence and migration, riparian habitat and migratory songbird population.

Tony has been a practitioner of Holistic Management for over thirty years and has supervised the implementation of Holistic Management on ranches in Wyoming, South Dakota, Montana, Oregon, and Hawaii. Tony and his wife, Andrea, sold their Wyoming ranch in 2009. They used the Holistic Decision Making Framework in selecting northeastern Oregon and now ranch in Union county Oregon. They raise Beyond Organic Beef: Grown to Enhance the Land that Creates it and the People who Enjoy it. Tony currently sits on the Board of Carman Ranch Provisions, a regional grass finished beef company.

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